Full Guide
Free Masterclass
The $100k Scaling System for Coaches, Consultants, and Agency Owners
You've tried running ads before. Expensive leads. Terrible quality. Abysmal close rates. You burned $10-20k and got nothing.
Here's what went wrong: They ran ads to an offer that wasn't built for cold traffic. They didn't position you as the authority. They don’t build any buying intent before the prospect even gets on the call. And they had no system to prevent prospect leakage.
We fix all four. This document breaks down The Authority Scaling System™ — the complete solution that takes you from $20-50k months to $90-100k months in 90 days. You'll see how to double your close rates, build omnipresence that gets 5-12X ROAS, and implement a 2 Call Close system that converts at 60-85%.
The Four Leaks Keeping You Stuck at $20-50k/Month
You're not stuck because you're bad at what you do. You're stuck because of four leaks most agencies you hire never fix. And they compound on each other — which is why partial solutions create partial results.
Leak #1: Your Offer Isn't Built for Cold Traffic
Your offer works great for referrals. But cold traffic doesn't know you. Doesn't trust you. Has been burned before.
Your warm-traffic offer doesn't overcome that skepticism — so they scroll past your ads or book calls and ghost.
The fix: Offer refinement for cold traffic. Messaging that cuts through skepticism in 5 seconds.
Leak #2: You Have No Authority in Your Market
Even when prospects book a call, they show up cold. They don't know who you are. They're comparing you to five other people.
You spend 30 minutes convincing them you're legit instead of closing. Low intent = low close rate.
The fix: The Omnipresence System. They see you 12-14 times before your offer. You become THE authority in your niche. ROAS goes from 3X to 5-12X.
Leak #3: No Pre-Call Ecosystem
Most funnels book a call and hope for the best. Prospects show up cold, skeptical, and unprepared.
Low show rates. Low intent. You're starting from zero on every call.
The fix: Pre-Call Ecosystem. Thank You VSL + 10-14 email sequence + resources. They arrive pre-sold, excited, and ready to move forward.
Leak #4: Your Sales Process Leaks Prospects
You try to close on one call. They say "let me think about it." You follow up. They ghost.
Or they go into a nurture sequence and never come back. You're losing 70-80% of prospects who should have closed.
The fix: The 2 Call Close Funnel. When they don't close immediately, you sell a custom game plan call instead of losing them. They book Call 2 to see their personalized roadmap. Trust increases. Frame stays intact. Then you close at 60-85% on the game plan call.
Most agencies give you one piece of the puzzle. Ads. Or a funnel. Or sales training. Then they hope it works.It doesn't.
Because scaling isn't a single-tactic problem. It's a system problem.
Think of it like a bucket with four holes. You can pour more water in (more ads), but if the bucket is leaking, you'll never fill it. Most agencies just pour faster. We patch the holes first.
Our system fixes all four leaks at once:
INTRODUCING:
THE END-END AUTHORITY SCALING SYSTEM
Pillar #1: Offer Refinement
Your warm-traffic offer doesn't work with cold traffic. We rebuild it to convert strangers.
Pillar #2: Omnipresence + Done-For-You Ads
We position you as THE authority before prospects see your offer. 12-14 touchpoints. 5-12X ROAS.
Pillar #3: Pre-Call Ecosystem
Prospects arrive pre-sold, excited, and ready to move forward. Higher show rates. Higher intent.
Pillar #4: 2 Call Close System
Zero-leakage sales process. 60-85% close rate on Call 2. No "let me think about it."
Each pillar fixes a specific leak. Each pillar amplifies the next. Together, they take you from $20-50k months to $90-100k months in 90 days.
That's not incremental improvement. That's a complete reinvention of how you scale.
See The System in Action
Martin, Subcontractor OS
"Since our first call with Jacob, we've done $22,500 in revenue in the last couple of weeks—directly from what they helped us build.
Their whole process is so slick and super dialed in. Jacob's marketing expertise is next level. Rhys' sales training: Unreal.
We've worked with paid media guys and advisors before, but none have come close to the value these guys deliver."
Senan, Borradh Media (MedSpa Agency)
"I've been working with them for 6-8 weeks. They've helped me to nearly more than double my turnover every month.
They've completely changed the shape of my business, changed the ins and outs of everything I do."
Inside Our Client Conversations:
🔧 PILLAR #1
Offer Refinement for Cold Traffic
Your warm-traffic offer doesn't work with strangers. Here's why and how we fix it.
The Problem:
Your current offer works great for warm traffic. They already know you. Trust you.
Cold traffic is different. They don't know you. Don't trust you. Have been burned before.
Your warm-traffic offer doesn't overcome that skepticism, so they scroll past your ads or book calls and ghost.
It's like proposing on the first date. Doesn't matter how good you look , it's never gonna work.
The Solution: Cold-Traffic Offer Engineering
We rebuild your offer to convert complete strangers. The 4 Elements of a Cold-Converting Offer:
01
Tangible Outcome
Don't say what you'll teach. Say what they'll get.
Instead of: "I'll teach you how to launch a funnel"
We say: "I'll install a funnel that closes £9k deals on autopilot"
02
Risk Reversal
Remove perceived risk with guarantees
Example: "If you don't hit 90k in 90 days, we don't profit"
03
Specificity
Vague promises don't convert cold traffic. Specific numbers do.
Instead of: "Grow your business"
We say: "$20-50k → $90-100k in 90 days"
The Result: This engineering process alone can double or triple conversion rates before changing anything else in your marketing or sales approach. Your offer cuts through skepticism in 5 seconds. Cold traffic stops scrolling. Books calls. Shows up.
📢 PILLAR #2
The Omnipresence System
Become THE authority in your niche. 5-12X ROAS.
The Problem:
Even with a great offer, prospects show up cold. They don't know who you are. They're comparing you to five other people.
You spend 30 minutes convincing them you're legit instead of closing. Low authority = low intent = low close rate.
It's like walking into a networking event where nobody knows you vs. walking in as the keynote speaker. Same room. Different results.
The Solution: The Omnipresence System
(4 Pillars, 4 Layers Deep)
Here's how It Works:
We build omnipresence BEFORE prospects see your main offer. They see you 12-14 times across multiple touchpoints.
Step 1: Record 12-14 Videos
(One Day, 2-3 Hours)
Based on 4 core pillars of your offer. Each pillar goes 4 layers deep.
Step 2: Sequenced Ad Delivery
Meta shows these videos in a controlled order BEFORE even seeing your offer.
Step 3: Targeted Exposure
10,000-100,000 views to your ideal prospects (not general audience).
Example:
  • Pillar: "How to scale with cold traffic"
  • Layer 1: Why cold traffic is different
  • Layer 2: Why most offers fail with cold traffic
  • Layer 3: How to rebuild your offer
  • Layer 4: Case study of cold-traffic offer
The Result:
By the time they see your main offer, they've consumed 12-14 pieces of your content. They know you, like you and trust you. They see you as THE authority.
5-12X
ROAS
Up from 3X
2X
Close Rates
Double because prospects arrive with high intent
12-14
Touchpoints
Before they see your main offer
🎯 PILLAR #3
Pre-Call Ecosystem
Turn the 12-72 hours before the call into your secret weapon. Prospects arrive pre-sold.
The Problem:
Most funnels book a call and hope for the best. Prospects show up cold, skeptical, and unprepared.
Low show rates. Low intent. You're starting from zero on every call.
It's like showing up to a job interview without researching the company. You're unprepared. They can tell, and it doesn't go well.
The Solution: The Pre-Call Ecosystem
The 12-72 hours between booking and the call is a CRITICAL window. We compress months of relationship-building into days.
1
Thank You VSL
Immediately after booking, they see a video from you. Sets expectations. Builds excitement. Addresses objections.
2
High-Volume Email Sequence (10-14 Emails)
Value-dense emails that introduce your methodology, share case studies, and answer common questions.
3
Interactive Resource Documents
Comprehensive resources (like this document) that prospects can consume at their own pace. Visual + detailed text.
The Guiding Principle: CONSUMPTION
In 2025, buyers conduct more independent research than ever before. If they don't get information from you, they'll seek it elsewhere. Often from competitors or generic sources that don't position your offer optimally.
Give them everything. The more they consume, the higher their intent.
The Result:
Prospects arrive to the call:
✅ Excited (not skeptical)
✅ Educated (not confused)
✅ Pre-sold (not cold)
Higher show rates. Higher intent. Shorter sales cycles.
🎯 PILLAR #4
The 2 Call Close Funnel
60-85% close rate on 2nd Call. No "let me think about it."
The Problem:
Most agencies try to close on one call. Prospect says "let me think about it." You follow up, chase and they ghost. You sound desperate. You lose frame and control. 70-80% leakage.
The Solution: The 2 Call Close Funnel
1
Call 1: Diagnose, Present, Attempt to Close
You run a full strategy call. Diagnose. Present offer. Attempt to close.
If they close: Done.
If they don't: You sell the 2nd call by positioning it as a 1-on-1 custom session where they'll get a fully personalized game plan — whether they move forward or not.
They book Call 2. You maintain control. Zero leakage.
2
Between Calls: Custom Game Plan + Objection Handling
You build a custom game plan tailored to their business.
You send objection-specific resources (fear, money, partner, guarantee pages) & more case studies.
3
Call 2: Deliver Game Plan, Close
You walk them through their custom game plan: current state, bottlenecks, exact roadmap to $90-100k/month, deliverables, timeline.
Trust is high. You've invested in them. They've invested in you.
Then you close. 60-85% close rate.
How The Four Pillars Work Together:
1
Offer Refinement
Creates the foundation. Cold-traffic friendly offer.
2
Omnipresence System
Builds authority. They see you 12-14 times before the offer.
3
Pre-Call Ecosystem
Increases intent. They arrive pre-sold and excited.
4
2 Call Close Funnel
Maintain frame, maintain control. Converts at 60-85%.
Each pillar fixes a specific leak. Each pillar amplifies the next.
→ Without Pillar #1, your offer doesn't convert cold traffic.
→ Without Pillar #2, prospects show up cold and skeptical.
→ Without Pillar #3, show rates and intent are low.
→ Without Pillar #4, prospects leak out of your pipeline.
Together, they create a zero-leakage system that takes you from $20-50k to $90-100k in 90 days.
That's The End-End Authority Scaling System.
Real Results: From Chaos to Predictable Growth
Ecom Agency Owner
"Before I worked with you, I was all over the place. My system for client acquisition was not predictable. We were doing referrals, cold emailing, stuff like that.
But when you guys entered, you fixed my offer, gave me clarity. Since then, I've received a lot of leads from the system you gave my agency. I've got my ROI already, not even just once, it's almost like 3x.
You guys are not just a service provider. You're like partners and mentors."
Behind the Scenes: Client Results
Our 21-Day Appointment Guarantee
We commit to one outcome: Qualified appointments within 21 days of Ad Campaign launch.
If you don't have qualified calls on your calendar within 21 days of Ad Campaign launch, we'll give you your money back—and all the marketing assets (ads, funnels, emails, videos) are yours.
Why we can offer this: Our systems are proven. We've delivered thousands of qualified appointments. We know this works.
We Practice What We Preach
These are our actual calendars. Filled with qualified appointments from the same End-End Authority Scaling System. We don't just teach it. We live it.
What's The Next Step?
You've seen the system. Now let's see if it works for YOUR business.
→ Your 100k Game-Plan Call
  • On the call, we'll:
  • Diagnose your current situation
  • Discuss our custom 90-day growth plan
  • Plan out exactly what's expected of you
  • Investment based on your business size and goals
  • Determine if we're a fit
You'll walk away with a game plan — whether we work together or not.
How To Prepare:
✅ Go through these resources (you're already doing it)
✅ Take notes on questions
✅ Bring your numbers (current revenue, ad spend, close rate)
✅ Show up ready to talk about your business and goals